You are all dolled up and ready for a night out on the town with your friends. Who knows you may even spot someone like Lindsay Lohan or Paris Hilton getting a little sloppy. You arrive at the bar and when asked by the bartender what you want to drink your mind goes blank. So how do you decide? How do you choose from all those bottles lined up behind the bar? You know how much you want to spend, because even though you want to live like a celeb you can’t afford to drink like one, and you know you want vodka. The options are endless but for some reason you start to lean towards drinking Absolut, but why?
There is something in the back of your mind making you favor Absolut over any of the other vodkas, and that reason is the company’s social media and marketing efforts. When all is lost, we resort to what we know. You have Absolut’s “Drinkspiration” app downloaded on your phone and you have seen the company’s YouTube channel series featuring celebrities like Ali Larter, Jay-Z, and Kanye West. On top of that, you have been linked to their website, you have liked them on Facebook, you have seen their tweets on Twitter, and you have heard their tagline “In an Absolut world” several times in the last month. All of this combined has left the Absolut name lingering in your mind so that when it comes time to make a decision their vodka is the one you choose.
Absolut appears to have some of the most advanced social media and marketing efforts I have seen out of all the major vodka brands. Because of their integration into smart phones, YouTube, Facebook, and Twitter, their brand is embedded in everyone's mind. So when is comes down to choosing what vodka to drink, their brand is the one that sticks out the most.
I think what Absolut has done with their social media and marketing efforts has really separated them from their competition. As I mentioned above, I have not seen such a wide variety of marketing initiatives from any other brand of vodka. Smirnoff runs a serious of commercials, but other than that, they have not been as prevalent on the Internet as Absolut. The strategy Absolut has in place is one that is effective and holds true to their brand. They have one of the most impressive websites with instructional videos, easily accessible links to their social networking sites, and countless other resources. So next time you are at the bar searching for the perfect drink, will your choice be Absolut?
See which of your favorite celebrities love Absolut by clicking here.
* Disclaimer: All statements regarding drinking are geared towards those who are of the legal age to do so and in no way encourages anyone who is not of age to obtain or consume alcoholic beverages.
References:
http://www.absolut.com/us
http://www.youtube.com/absolutworld
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