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All the cool kids are doing it and so you should you. Highly interactive rich media ads have been a sector of advertising that has shown great potential.  Unfortunately, due to the harsh economic times companies haven’t been investing money into this sector of advertising. However, with the recovery of the economy just over the horizon many companies are digging right in and starting to invest in the very lucrative form of advertising. Among these companies are Apple, Google, and Yahoo! (not to name drop or anything). With some of the biggest names in the industry fighting for the number one spot, the use of interactive media ads is going to literally be popping up every where. 

Leading the way in the race, as with most technologically advanced initiatives, is Apple with the introduction of iAds.  Following their lead is Google with their acquisition of Admob, Adobe’s collaboration with Greystripe, and Yahoo! with their own unnamed media-rich advertising platform. Apple has already created ads for big names such as Nike and the movie Toy Story 3. While Yahoo! has partnered up with Paramount and DreamWorks Animation for Shrek Forever After. It has also been discussed that these companies will continue to tailor their interactive ads to pair up with the many attributes these mobile devices already possess. One of these features that advertisers plan to take advantage of is GPS tracking. With the ability to locate consumers, ads will then be customized to what is available in that area specifically.

Although this type of advertising may seem ideal to these companies, with individuals reporting profits around $1,500 from a single day on iAds, some consumers are just annoyed with it. While trying to scroll through to find a restaurant to eat at, who wants an ad that takes up half of your phone screen to interrupt your search? I don’t, but it probably will get me thinking about whatever happens to pop up on my screen. So, mission accomplished advertisers! Either way, whether we like them or not, interactive rich media ads are the future of advertising and I would rather be hanging with the “cool kids” than sitting in the corner handing out my print advertisements alone.


References:
http://www.businessinsider.com/iphone-developer-brags-1400-in-iad-revenue-in-one-day-at-150-ecpm-2010-7
http://techcrunch.com/2010/04/08/apple-announces-iad-mobile-advertising-platform/
http://ymobileblog.com/blog/2010/05/20/a-new-class-of-mobile-display-advertisement/
http://sproutinc.com/2010/06/why-highly-interactive-display-advertising-spend-is-about-to-jump/