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Tuesday, August 30, 2011

The New School Way

Every day we wake up and there is something new on the market that changes the way we obtain our content.  From iPods, iPads, and Ereaders, the world of entertainment is changing.  Although these changes may scare some people, I feel these outlets create new and exciting opportunities for companies to expand their business models. I think one of the most promising of the three I listed above is iPads and tablets that are on the market.  This has taken the laptop computer and made them more portable and powerful, and with that, consumers are going to be using these on the go computers for more of their daily tasks.

Apple has already shipped out 240 million iPhones and iPads, and that number is expected to rise in the future to about 1 billion.  That is why most companies are creating HTML5 sites that are compatible with these devices. Since we are making our content more compatible with these devices, everything attached to this content, will have to change along the way to keep up.  As a result of this, the more PC compatible companies may see a fluctuation in the amount of consumers that use their services, and companies such as Amazon.com, Netflix, and ITunes will increase in popularity because they have been able to adapt to the changes in the market.  Although these are powerhouses already in the industry, I feel they will continue to separate themselves from other companies as we move further into this new realm of technology.

I have mentioned before the importance of continuously expanding ones knowledge of their desired industry in order to remain a competitor.  Going into the future, I feel that I will not only keep up with developing trends, but I will also develop the skills to make myself a more desirable employee. I have been asked more than once if I know HTML in an interview, and feel that is not the last time I will be asked that question.  Employers are now looking for someone who has is keeping up with the future of the business, and if that requires that I learn about HTML, then that is what I will do.

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